Taco Bell asks diners to swap out mundane meals via TikTok dance challenge

• Taco Bell today (May 9) is introducing “Taco Swap,” a campaign that looks to encourage consumers to swap out mundane meals for free tacos, per details shared with Marketing Dive. The campaign will run in more than 25 markets around the world.
• The chain will dole out free tacos as part of the effort, which includes a dance challenge on TikTok and Instagram Reels in partnership with influencers from several countries. The initiative is part of the brand’s larger “I See A Taco” platform, which was developed with agency Deutsch LA.

Source: Taco Bell asks diners to swap out mundane meals via TikTok dance challenge