May 21, 2024

Christopher VanOosterhout

EBUSINESS, MARKETING, SOCIAL MEDIA, SEO, SEM, PRIVACY & DATA CONSULTING AND SPEAKING

Ben & Jerry’s butts heads with Unilever over brand’s presence in Israel

1 min read
Ben & Jerry's butts heads with Unilever over brand's presence in Israel

The Unilever-owned ice cream brand has a longstanding partnership with an Israeli licensee that manufactures and distributes its products in the region, but will not renew the contract when it expires at the end of 2022. Ben & Jerry’s did not disclose further details around its plans for the country but said it would provide an update as soon as it’s ready.Ben & Jerry\'s butts heads with Unilever over brand\'s presence in Israel

Ben & Jerry’s Dive Brief: Ben & Jerry’s released a statement Monday saying that it would end sales in “Occupied Palestinian Territory (OPT)” while continuing operations in Israel through “a different arrangement.” The Unilever-owned ice cream brand has a longstanding partnership with an Israeli licensee that manufactures and distributes […]

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