Grocery shocker: Prices on cheaper store brands are rising, too

Major brands from P&G to Kellogg’s to Kraft-Heinz have recently announced price hikes. But what about store brands, those inexpensive alternatives? Some of those items are going up in price too.

That’s unfortunate for shoppers like Mary Jackson, who turn to store or “house” brands to save money.

“They’re running out of all the generic stuff because everybody’s buying it because they’ve upped the prices on everything,” Jackson said.

Carol Pearson suspects prices on even generic brands are going up too.

“Those are pricey too, even the house brand,” she said.

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