To count as a “good faith effort,” a business can do any of three options: Put up signs to say...
Mtn Dew Rise Energy, a more caffeinated version of the soft drink, this week launched its first brand campaign, featuring...
The practice of trolling is being redefined by marketers as a disruptive and effective marketing platform that speaks to a...
When Watch launched last year, it was seen as Facebook's long-awaited answer to YouTube, but with a platform that was...
Walmart has acquired a small virtual reality shop, called Spatialand, to be the centerpiece of VR efforts that the company...
Whole Foods new ads are meant to make consumers chuckle, and relate to the shoppers depicted in the spots. There's...
Not only is the first time Wendy's has directly called out a competitor in its TV advertising, the brand is...
Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in...
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas...
CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about...
