Is the Metaverse Just Marketing?
The metaverse doesn’t quite exist yet. But the hype still matters.
Google the word metaverse.
About 51 million results appear. Headlines announcing state-backed metaverse investments worth billions of dollars pop up, too. And next to all that, in Google’s description for the search term? “Fictional world.”
The algorithm is right. The metaverse doesn’t yet exist, beyond rudimentary versions in games. But that hasn’t stopped platform companies, including Google itself …
