Instacart announces $1M ad initiative to boost Black-owned brands

Instacart announced on Thursday that it is putting $1 million toward an advertising initiative to boost Black-owned brands.

With the new initiative, Instacart is offering Black-owned CPGs prominent advertising placement and giving eligible companies Instacart Ads credits for its featured product offerings, which allow for placement on the digital shelf with higher visibility, throughout 2021.

Instacart is also creating additional resources for brands,including a designated team focused on supporting participating brands and a monthly training series to help brands maximize the impact of their ad campaigns.

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