Dunkin’ drives audio ad results by matching background music to listeners’ tastes

Dunkin’ drove 238% higher engagement with audio ads when piloting a new solution that dynamically matches ad content to what the user is listening to in real time, according to details shared with Marketing Dive.

Developed by AI Music, the Sympaphonic Ads tool automatically adjusts the background audio of marketing messages to fit with different music genres. The intention is to cut down on production times for campaigns while delivering a less intrusive listening experience to consumers.

AdsWizz is now the exclusive provider of Sympaphonic Ads for digital audio advertisers through its ad-buying platform. As marketers like Dunkin’ direct more media dollars to audio-first channels like music streaming and podcasts, personalization could become a bigger differentiator.

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