On a Tuesday call about its Q1 2022 earnings, Netflix executives announced the company would begin looking into how to...
online advertising
Measuring the success and determining the ROI of influencer marketing campaigns have been major challenges for marketers, but investment in...
In a Q&A with Marketing Dive, Eric Reynolds dishes on why he's bullish on a number of digital technology areas...
CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about...
Brands big and small are experimenting with artificial intelligence (AI), with varying levels of success. Amazon uses AI to predict...
JPMorgan Chase's chief marketing officer, Kristin Lemkau.Getty/John Lamparski When some brands' ads ended up next to troubling videos on YouTube...
