Applebee’s CMO on embracing everything from ’80s nostalgia to metaverse buzz
Last month Applebee’s unveiled its “Here’s to The Regulars” campaign, a series of 15-, 30- and 60-second ads that highlight real-life regular customers for the first time. Created with agency partner Grey, the campaign is set to the iconic theme from classic sitcom “Cheers,” which helps to position the chain as a restaurant “where everybody knows your name.”
